Reflection Time 😊

My commercial challenges conventions by more or less implying that the company making the commercial condones academic misconduct. All in good fun, but it's an implication nonetheless. I did this by having my character cheat on their exam, using the product being displayed. It also represents the social group of high-school/college students, and presents the issue of academic stress/obstacles, since it's audience is this age group. It engages with it's audience through it's school setting, it's student characters, and the situation the commercial , a relatively relatable one, I would say. The commercial it self would most likely be distributed on cable television, on channels meant for young kids to young adults.

My filming skills improved during a bit throughout this project, I believe. I made use of the grid quite a bit.  I used it to center my scenes, or to have a character cut off evenly at the hips or shoulders. I could've used a camera, but I opted to use my phone. I think that this made everything more convenient at the end of the day. I used imovie on my iphone XR to create all my edits and insert all my voiceovers. I also used it to add and edit in the last scene, in which the Bic pen logo glides down the screen.





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