Research

 For my project I've decided to do an add for a pen, probably Paper Mate or Bic. Commercials like these usually show someone using the pen itself.

- The camera often zooms takes a focus on the ink

- Showcases the boldness and quality of the ink

- Depending on the pen or writing utensil, the commercial will showcase the pens special qualities, like it's vibrant color, it's ability to erase, or it's lack of smudge when touched.

1. Always show the brand of pen at some point

2. Almost never show celebrities, probably to pander to the every-day individual

3. Sometimes doesn't show the actual ink but an animated version to emphasize product quality



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